If a thorough and transparent research effort has taken place, this is the easy bit! This is ultimately where you record all your knowledge and segment your focus, across different targets and objectives. Some may be to maintain your position, but the most exciting are the change drivers, entering new markets, trialling new channels and changing perception.

There is a huge range of marketing methods and channels available. The ones that suit your strategy will depend on your target audience(s) and your budget. A key part of planning your marketing strategy will be understanding what you can afford to spend. We then devise a strategy using the most cost-effective options to meet your marketing objectives.