There is a huge range of marketing methods and channels available. The ones that suit your strategy will depend on your target audience(s) and your budget. A key part of planning your marketing strategy will be understanding what you can afford to spend. We then devise a strategy using the most cost-effective options to meet your marketing objectives.
Marketing ensures the best positioning and promotion of your business so that you constantly gain new leads and nurture them. Salespeople turn leads into business.
The key point for us to make here is that you can’t define your marketing objectives without first having set your overall business objectives.