You won’t find any jargon on our website except from here The Layman’s Glossary of Marketing Terms (for those that are interested in marketing jargon)!

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    If a thorough and transparent research effort has taken place, this is the easy bit! This is ultimately where you record all your knowledge and segment your focus, across different targets and objectives. Some may be to maintain your position, but the most exciting are the change drivers, entering new markets, trialling new channels and changing perception.

    There is a huge range of marketing methods and channels available. The ones that suit your strategy will depend on your target audience(s) and your budget. A key part of planning your marketing strategy will be understanding what you can afford to spend. We then devise a strategy using the most cost-effective options to meet your marketing objectives.


      Aligning Marketing with Sales

      Marketing ensures the best positioning and promotion of your business so that you constantly gain new leads and nurture them. Salespeople turn leads into business.

      Defining Marketing Objectives

      The key point for us to make here is that you can’t define your marketing objectives without first having set your overall business objectives.