You won’t find any jargon on our website except from here The Layman’s Glossary of Marketing Terms (for those that are interested in marketing jargon)!

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    DEFINING MARKETING OBJECTIVES

    The key point for us to make here is that you can’t define your marketing objectives without first having set your overall business objectives. To get the best results from your marketing, to meet your business objectives, requires a direct alignment and full transparency.

    Are you looking to increase your total market share? Re-position your business’ perception against competitors? Or maybe you’re preparing your business for sale? Whatever your objective, your marketing strategy will only succeed if it’s created whilst privy to this information. Our experience has taught us that being directed by the business’ board, rather than the sales team, is the only way to achieve maximum results.

    At the risk of repeating ourselves, a marketing strategy is not formulaic. It’s unique to your business needs. If that’s a simple growth ambition, then we can work within that goal but if it’s with a different and specific intention, you’re only stunting the potential of marketing by not sharing what you are aiming for.

    We always work under ‘Non-Disclosure Agreements’ and we guarantee confidentiality.

    WHAT DO YOU NEED?



      Aligning Marketing with Sales

      Marketing ensures the best positioning and promotion of your business so that you constantly gain new leads and nurture them. Salespeople turn leads into business.

      Strategy Planning and Creation

      If a thorough and transparent research effort has taken place, this is the easy bit! This is ultimately where you record all your knowledge and segment your focus, across different targets and objectives.