Tailored marketing strategies

This is where we put all our research about your customers and marketplace to use. Aligned to your business objectives, a marketing strategy incorporates both the needs of your market and of your business and outlines how to meet your marketing objectives through marketing activity.

How do we define your marketing objectives? They are the efforts and actions needed to meet your overall business objectives. For example, if your objective for the next year is to double your turnover, then your marketing objectives might be to identify new routes to market and increase awareness of your brand within existing routes.

Or, if your objective is to increase your online sales conversion rates, this might require you to improve your website’s user experience or bring in better website traffic through targeted advertising. Your marketing objectives are unique to your business. Marketing is not a standard process and there is no formula.

Depending on your business, there may be the need for multiple strategies, to accommodate different markets, distribution routes or product ranges for example. Regardless of the scale or type of business, a comprehensive and thoroughly considered marketing strategy is fundamental to success.

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82% of our clients have come to us from another marketing agency because, and we quote, ‘generic marketing agencies don’t get construction’.

As a construction marketing agency we fully understand the construction industry and our know-how, industry insights, and expertise can help you attract leads from the people you want to work with.

We’re straight-shooting, results-gaining, construction marketing know-it-alls who can help take your online presence to the next level. Let’s have a chat.