Market research for the construction industry

Understanding your marketplace is vital. Too frequently, business decisions are made without an awareness of important customer habits, trends, or what unmet needs currently exist.

We delve deep into available research reports and work with your sales team to look at the total market, ensuring we find all the opportunities. We can also carry out customer surveys, both formal and informal to collect those all-important perceptions and learn about your current reputation.

A full picture of the size of your market and your position within it informs your marketing strategy and identifies potential to improve your offering to accommodate customer wants and needs.

Market research is a continuous activity which will highlight new opportunities and threats, allowing us to adapt your marketing strategy in response to changes in the industry.

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WHAT MAKES US DIFFERENT?

82% of our clients have come to us from another marketing agency because, and we quote, ‘generic marketing agencies don’t get construction’.

As a construction marketing agency we fully understand the construction industry and our know-how, industry insights, and expertise can help you attract leads from the people you want to work with.

We’re straight-shooting, results-gaining, construction marketing know-it-alls who can help take your online presence to the next level. Let’s have a chat.