Audience analysis for the construction industry

From a simple Excel spreadsheet to a dynamic customer relationship management platform, every business holds their own data, but that’s just the starting point. Often, it’s just a fresh pair of eyes we offer to verify how you’re collecting and segmenting your data for marketing uses, but we also look to maximise what you hold and identify opportunities to develop this or add to it with fresh prospect data.

This is an area we’re really passionate about because data is so valuable, even if you don’t have much. We utilise profiling, modelling and analysis tools to add value to existing data, deliver customer insight and identify new potential audiences.

In this data-rich and GDPR conscious age, understanding how to analyse and extract usable insights from data is one of the primary drivers of success. Fortunately, we love nothing more than diving into a sizable data pool and resurfacing with lots of knowledge, meaning and ideas.

Data is the backbone of our creativity.

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WHAT MAKES US DIFFERENT?

82% of our clients have come to us from another marketing agency because, and we quote, ‘generic marketing agencies don’t get construction’.

As a construction marketing agency we fully understand the construction industry and our know-how, industry insights, and expertise can help you attract leads from the people you want to work with.

We’re straight-shooting, results-gaining, construction marketing know-it-alls who can help take your online presence to the next level. Let’s have a chat.