Social media management

We find most construction businesses needing help with their social media are in one of three camps. Either they’re:

  1. posting and getting no engagement
  2. they’re engaging but not with the right people
  3. or they’re just not posting

With the tools and technologies available to us these days, we don’t have to fit into a ‘one message for all’ box. We post on behalf of our clients based on a plan of content, of varying types and to varying audiences through targeting, retargeting and lookalike analysis.

We also understand the algorithms behind each of the channels and how to manipulate them to the best effect. We pride ourselves on leapfrogging the hurdles that so many marketing agencies face because of our technical abilities and knowledge.

What is Social Media Management?

Social media management is essentially the curating, creating, and posting of content on your social media platforms to help you grow your audience and, eventually, your wallet. It’s great for connecting with your audience on a more personal level so you can gain loyal followers that might eventually turn into customers – or at least share your content with others who might.

Social media is the best way to increase your brand awareness, respond to messages and comments, analyse data, and determine strategies for building a vibrant, leading online presence.

Why Is It Important?

In the modern business world, social media is one of the most successful marketing strategies. That’s because everyone is on social media, so it’s the easiest way to get your business seen by the right people. Here’s why.

Increases Brand Awareness

Social media is a great way to reach a big audience. Effective management of your social accounts can therefore increase your brand’s visibility, making it easier for potential clients to find and engage with your construction services.

Showcase Your Expertise

Let’s face it, you want to show off the incredible projects you’ve been involved in. and social media is the best way to do it. It enables you to show off your construction projects, highlight your expertise, and share behind-the-scenes insights to help you build trust and make your brand really unique.

Engage With Community

Engaging with your audience has never been easier. With social media, you can establish a genuine connection with your community by responding to their comments, addressing queries, and taking part in conversations.


It’s easy to become a thought leader in your field by educating your audience on all things construction. You’ll quickly become the place that people come to for knowledge, expertise, and quality.

Lead Generation

Most importantly, through targeted content and engagement, social media can lead directly to more clients, meaning more revenue. Sharing valuable content and special offers can convert followers into potential clients.

How Can Social Media Help Construction Companies?

Social media is a great tool for propelling construction companies to new heights of success. By strategically making the most of its potential, construction firms can reap many rewards.

Social media marketing has so many benefits for the construction industry, even though you might not initially think it. Construction companies have the potential to thrive on platforms like Facebook, Instagram, and even TikTok.

With social media, you can sell the qualities of your company, show off the unique personalities involved in the work, and form business relationships with manufacturers and customers.

Our Approach

When it comes to social media management, we know a one size fits all approach just doesn’t cut it. We take the time to get to know your company and figure out the platforms that are most likely to work for you. We understand the people you’re trying to reach and what they want to see, and tailor the content you share to meet that need. Whether you need ongoing support or initial help, we’re here to guide you.

Why Choose The Digital Lookout?

Here at The Digital Lookout, we stand out from the crowd of marketing agencies. Why? Because we’re not just another agency – we’re deeply ingrained in the construction industry. Armed with years of invaluable experience, we possess the knowledge, industry insights, and expertise needed to draw in the exact clients you’re aiming for.

Our unwavering dedication to the construction sector has even led us to be nominated as the ‘Game Changer of the Year.’ This recognition stems from our genuine passion for driving the growth and success of construction companies. There’s no sugarcoating with us – we believe in straight talk. Join forces with us, and let’s embark on a journey to elevate your construction enterprise to new heights.

Frequently Asked Questions

What social media platforms are best for construction companies?

The choice of platforms depends on your target audience and the type of content you want to share. Platforms like Instagram, LinkedIn, and Facebook are commonly used by construction companies due to their visual nature and business networking opportunities, however, your audience can potentially be reached anywhere.

Can social media help attract new clients for construction projects?

Absolutely. By sharing project visuals, educational content, and client testimonials, social media can attract potential clients and build trust, ultimately leading to new construction projects.

How do you create engaging content for construction social media accounts?

Engaging content can include anything from videos showing construction progress and before-and-after comparisons to industry insights and behind-the-scenes glimpses of your team. It’s all about showcasing your expertise and connecting with your audience’s interests.

What sets your social media marketing services for construction companies apart?

Our services are tailored to the unique needs of construction companies – because that’s exactly what we know. We have a deep understanding of the industry, create content that resonates with your audience, and combine promotional content with valuable educational insights to establish you as an industry authority.

How do you measure the success of social media marketing efforts?

We use a range of metrics to measure the success of our campaigns. Things like engagement rates, reach, follower growth, website clicks, and lead conversions are great for tracking the effectiveness of our strategies. Regular reporting allows us to adjust and optimise our approach for better results.

Back to Services


82% of our clients have come to us from another marketing agency because, and we quote, ‘generic marketing agencies don’t get construction’.

As a construction marketing agency we fully understand the construction industry and our know-how, industry insights, and expertise can help you attract leads from the people you want to work with.

We’re straight-shooting, results-gaining, construction marketing know-it-alls who can help take your online presence to the next level. Let’s have a chat.