Bespoke construction industry SEO campaigns

Everyone wants to be at the top of Google’s search results. We know how to get you there. We can explain exactly how it works if you’re interested but in short, the answer is that it takes a lot of work and a fair bit of time. It requires an SEO strategy and investment over time.

You may have heard that PPC is a quicker and cheaper way to get there and that’s true, but time and money spent on SEO is a much better investment if you want to stay at the top.

From SEO housekeeping and tricks of the trade to on-page optimisation and backlink generation, we know how to keep Google happy and in turn, how to get you above the competition.

What Is SEO?

SEO, or search engine optimisation, is the art and science of boosting your visibility and ranking on search engines like Google. By strategically optimising your construction website and content, SEO helps your construction business attract more organic traffic and potential customers.

Why Is SEO So Important for Construction Companies?

Being online is extremely competitive. So having a robust SEO strategy in place is vital. When your potential clients are searching for services related to the construction industry, you want your website to be front and centre. A high-ranking website will increase your online visibility, boost your construction company’s credibility, and drive more quality leads to your business.

TOP 4 Benefits of SEO in Construction

Including construction industry search engine optimisation as part of your online strategy can do the most for your brand. Here are some of the main benefits that come with investing in SEO.

Increased website traffic

The top benefit of SEO for your construction company is an increase in organic traffic to your website. Our expert SEO techniques will drive more targeted organic traffic to your website, ensuring people actively looking for construction services find you easily.

We do this by improving the rankings of your targeted keywords related to your construction company, helping to lift your website in the SERPs.

The importance of positioning and traffic cannot be underestimated as the top 3 positions on Google will tend to receive more than 50% of the clicks.

Enhanced brand awareness

An SEO strategy is key for helping your construction business succeed. By optimising your online presence, we can elevate your brand’s reputation. This makes your construction company a trusted authority in the industry.

The relationship between your brand, your website and the SERPs is circular. The better your website, the higher your website appears in the SERPs, the higher position in the SERPs the more likely a user will click onto your website and potentially convert to a customer.

Increasing the awareness of your brand and business via high quality SEO is also reflected by your customers to their friends, family and colleagues via recommendations and reviews.

Improved lead generation

High quality SEO services for construction companies will help ensure the traffic directed to your website is not only grown but also more relevant.

Our SEO strategies are designed to attract people who actually want your services. This increases the chances of converting visitors into customers. Search Engine Optimisation will help you reach potential customers who are already searching for the construction services you offer.

Measurable results

Our SEO services for construction companies provide detailed analytics and reports so you can monitor the progress and see the impact of our efforts. You’ll be able to monitor growth of our SEO campaigns and see how your organic traffic is growing.

What Does SEO Cover?

On-Page SEO

On-page SEO involves optimising your website’s ‘on page’ elements to make sure they align with search engine algorithms and user preferences. This includes meta tags, well-structured headings, helpful content with relevant keywords, internal linking, and URLs. By intentionally placing relevant keywords throughout your content on the page, we enhance its visibility and increase the chances of ranking higher in search results. Construction company SEO will be tailored to your service offering to help make sure the audience you reach is as relevant as possible.

Off-Page SEO

Building a strong online presence involves more than just on-site optimisation. Our construction industry services include off-page strategies that focus on building high-quality backlinks and local citations. Through outreach and relationship building, we secure authoritative links from reputable websites within construction and related industries. These backlinks tell search engines that your website is a valuable resource which can improve your rankings.

Technical SEO

The technical foundation of your website plays an important role in search engine rankings. At The Digital Lookout, our team conducts thorough SEO audits to identify and fix any issues that could be hindering your site’s performance. From improving site speed and mobile responsiveness to fixing crawl errors, we make sure your website is easily accessible and indexed by search engines.

Local SEO for Construction Companies

For construction companies, it’s important that the people who are local to you find your website. With local SEO, you can target customers in specific locations with our local SEO strategies. We optimise your website for location-based searches making it easier for potential clients in your area to find and contact your business. By listing your construction services on various online directories and maintaining consistent NAP (name, address, phone number) information, your local presence can be improved.

Why Choose The Digital Lookout?

At The Digital Lookout, we’re anything but your usual marketing agency. We don’t just claim to understand the construction world, we’ve immersed ourselves in it for years. Our team has all the know-how, industry insights, and expertise that enables us to help you attract the clients you want to work with. It’s our dedication to the construction industry that earned us a nomination as the ‘Game Changer of the Year’. We genuinely care about growing your construction company and we believe in open communication and telling you how it is. Let’s join together to elevate your construction business and get ahead of the game now.

Frequently Asked Questions

How long does it take to see results from construction industry SEO?

The timeline for seeing noticeable results from SEO can vary depending on several factors, including the competitiveness of your target keywords and the current state of your website. Generally, you may start seeing improvements within a few months, but more substantial and lasting results often take time and ongoing efforts.

Can you guarantee the first spot on Google for my construction business?

While we are committed to getting the best possible rankings for your construction website, we can’t guarantee to attain the top spot on search engines. SEO is influenced by various ever-changing factors, and ethical SEO practices focus on delivering sustainable growth over time rather than making unrealistic promises.

Do you offer ongoing SEO services?

Yes, we provide ongoing SEO services to maintain and improve your website’s rankings and visibility in search results. SEO is an ongoing process that requires continuous monitoring, optimisation, and adapting to algorithm changes and industry trends to stay ahead of the competition.

Can I track the progress and effectiveness of my construction industry SEO campaign?

Absolutely. We believe in transparency and data-driven decisions. Our team provides detailed analytics and reports, giving you insights into the performance of your SEO campaign. You’ll have access to valuable metrics, including website traffic, keyword rankings, and lead generation, enabling you to see the impact of our efforts on your construction business’s success.

Back to Services


82% of our clients have come to us from another marketing agency because, and we quote, ‘generic marketing agencies don’t get construction’.

As a construction marketing agency we fully understand the construction industry and our know-how, industry insights, and expertise can help you attract leads from the people you want to work with.

We’re straight-shooting, results-gaining, construction marketing know-it-alls who can help take your online presence to the next level. Let’s have a chat.