Email marketing for construction businesses

Think no-one opens marketing emails? Think again. It’s not what you do when it comes to email marketing, but how you do it.

Email marketing is a nurturing process, but it needs to be relevant to the person receiving it from the first effort. It requires time to sort and segment data to ensure that your message is ticking the boxes to those reading it.

We analyse and test everything, from subject lines to body copy, designs, calls to action and content layout to ensure that when the email lands, the content is timely, appropriate and appealing.

In our opinion, email marketing isn’t given enough credit but that’s because a lot of businesses spam the life out of their database.

Intelligent digital marketing really does work, if you know how to do it.

What is Email Marketing?

Email marketing is a powerful marketing channel that allows you to directly contact clients and potential clients. It allows you to send emails to groups of people who want to hear from you. But it’s not just about spamming people with promotions, it’s a way to build relationships, share news, and boost your business.

With email marketing, you can segment your audience based on previous clients, current clients, and potential clients, or in any other way you choose. It’s great for really nailing your marketing and providing your audience with specific information that they’ll want to know. But don’t worry, our team of email marketing experts knows what we’re doing, so leave it with us.

Benefits of Email Marketing

We’ve been doing this for a long time. And email marketing is a marketing channel that isn’t going anywhere anytime soon. Here’s why.

  • Direct line to your audience. It’s like having a megaphone to speak directly to your clients, prospects, and partners. No middlemen, just a straight-up conversation with your audience.
  • Personal touch. You can tailor your emails to different groups. Personalisation makes your audience feel special and keeps them engaged.
  • Instant communication. Got something important to share? Email marketing lets you do it in a flash. It’s perfect for those urgent project updates or last-minute deals.
  • Builds loyalty. Regular emails remind your audience you’re still around. It’s like checking in with an old friend. Happy clients stick around and even spread the word about your construction expertise.
  • Easy automation. Set up automated emails to welcome new subscribers or follow up after a consultation. It’s like having an assistant that never takes a coffee break.

At The Digital Lookout, we monitor everything to do with your email campaigns so that we can tweak and test to get the right message across. We see what works well and focus on that. Anything that doesn’t, well, we know we need to change it.

Our Approach

We’re experts when it comes to email marketing for construction companies. We offer a personalised approach for every client because we know how different construction businesses can be. We get fully involved in your email marketing and create the best campaigns for your goals based on your business, your team, and your objectives. Email marketing is a great addition to your current marketing strategy, and goes great with our web design and SEO services.

Why Choose the Digital Lookout?

At The Digital Lookout, we’re not your run-of-the-mill marketing company – we’re deeply rooted in the construction industry. With years of hands-on experience, we’ve gained invaluable insights and hard-earned wisdom to help you attract the clients you’re aiming for.

Our unwavering commitment to the construction sector even earned us a nomination for ‘Game Changer of the Year.’ This speaks volumes about our genuine passion for helping construction companies thrive. No fancy buzzwords or confusing jargon here – we believe in telling it how it is. Join forces with us, and together, we’ll construct a roadmap to elevate your construction business to new heights.

Frequently Asked Questions

How can email marketing help me generate leads and gain new clients in the construction industry?

Email marketing can help you reach potential clients, showcase your expertise, share project updates, and provide valuable content that proves your credibility and encourages them to consider your services.

Are there specific email marketing strategies that work best for construction companies?

Yes, strategies like sharing project success stories, offering tips for home improvement, providing educational content about construction processes, and sending regular updates on industry trends can be effective for construction email marketing.

How do I measure the success of my construction company’s email marketing campaigns?

Key metrics include open rates, click-through rates, conversion rates, and ROI. At The Digital Lookout, we analyse these metrics to help gauge the effectiveness of the email campaigns and make data-driven improvements.

Can I integrate email marketing with other marketing strategies for my construction business?

Absolutely. Integration with social media, content marketing, and your website can create a cohesive marketing strategy, allowing you to reach your audience through various channels and reinforce your message.

Back to Services


82% of our clients have come to us from another marketing agency because, and we quote, ‘generic marketing agencies don’t get construction’.

As a construction marketing agency we fully understand the construction industry and our know-how, industry insights, and expertise can help you attract leads from the people you want to work with.

We’re straight-shooting, results-gaining, construction marketing know-it-alls who can help take your online presence to the next level. Let’s have a chat.