Web development for construction websites

Marketing efforts should always drive your target audience to want to find out more on your website. Most of your audience is not looking to buy, but they will be browsing your website, or researching, engaged by the marketing they’ve seen.

Ensuring potential customers are able to find the information they’re looking for is imperative. Your website may look good, but if it’s too hard to navigate, it’s an opportunity wasted and probably one you won’t get back.

Equally, your website should provide succinct marketing messages and quality information that is easily accessible. The goal of marketing is that when they are ready to buy, your product or service is top of mind. When they visit your website, they should be able to complete their purchasing decision.

We look at the presentation, content, user journeys, data collection opportunities, conversion rates, your ‘searchability’ and more. We provide honest feedback and guidance as to what is needed and work with you to make improvements within your budget.

What is Web Development?

Web development is the process of creating, building, and maintaining websites and web applications that run online on a browser. It’s closely related to web design, but focuses more on the construction and programming of websites rather than the design. Web developers are needed to create websites. They do this by writing lines of code using a variety of different programming languages which depend on the task the developer is performing.

Web Development Vs Web Design

Yep, there’s a slight overlap when it comes to web design and development, so can be a little confusing knowing the difference. Let’s walk through the differences.

Web Design

  • Designers create the front end of the website – what people see. It includes colour, typography, and elements.
  • Designers work directly with clients to create designs.
  • Web designers may need some knowledge of programming languages like HTML or CSS.
  • Designers create wireframes and prototypes to test design ideas.

Web Development

  • Developers write the code that makes a website work.
  • They create the designs created by the web design team.
  • Designers need expert knowledge of a variety of programming languages like HTML, CSS, PHP, and JavaScript.
  • They rarely create mock-ups, but use mock-ups to build websites.

What Makes Great Website Development?

Just like creating a sturdy foundation is essential for a sturdy building, developing a great website is important for your digital presence. So what makes a construction website really shine?

  • User-friendly vibes. Imagine your website as the front door to your construction yard. It should be easy to open, right? That’s what a user-friendly website is all about. People should stroll in and find what they need without getting lost in the virtual scaffolding.
  • Security Fences: Nobody wants their construction website to be an easy target for troublemakers. Web developers can keep your website secure with SSL certificates and regular checkups.
  • Speedy performance. Slow websites are like waiting for paint to dry. Nobody’s got time for that. Make sure your site loads quickly and smoothly.
  • Mobile friendliness. These days, people are checking out construction services on their phones. It’s therefore important to make sure your site looks good and works well on those tiny screens.

Why Update Your Website?

Let’s talk about why giving your construction website a digital overhaul is a smart move. Keeping your site up to date ensures it remains a valuable asset in the digital world. Here’s why you should consider updating your website.

Enhance Functionality

New web development tools and techniques can significantly improve your site’s functionality. From faster load times to smoother navigation, these updates to your website can enhance the user experience giving you an edge over competitors.

Optimise for Search Engines

Search engines like Google regularly change their algorithms, so it’s important to update your website to meet the latest technical SEO requirements so that you improve your chances of being found by potential customers.

Security

Ensuring your cybersecurity is up to date is one of the most important reasons to update your website. Web development can ensure your site is secure through updates and patches to protect both you and your users’ information.

Adapt to Mobile Users

If your site hasn’t been optimised for mobile users, you should change that right away. With the vast majority of people using their phones to access websites, it’s essential you cater to this growing audience.

Future Proofing

By regularly updating your website’s infrastructure and technologies, you’re future-proofing your digital presence. This means you won’t be caught off guard by sudden changes or technological shifts.

Our Approach

We don’t believe in a one-size-fits-all approach. We tailor your experience to you as a company because we know that every business is unique. Instead, we invest our time in getting to know you, your company, your team, and your objectives so we can develop a website that you love. Whether you need a complete website rebuild or simply ongoing support for your current website, we can help.

Why Choose The Digital Lookout?

At The Digital Lookout, we know our shit when it comes to construction companies. That’s why 82% of our clients come to us because other companies just ‘don’t get construction’. Armed with years of experience, we bring a wealth of insights and hard-earned wisdom to the table, helping you attract precisely the clients you’re seeking.

We were nominated for ‘Game Changer of the Year’ which speaks to our authentic passion for the success of construction companies. There’s no fancy jargon here, just straightforward communication. Partner with us and let’s elevate your construction website to the next level.

Frequently Asked Questions

Why does my construction company need a professionally developed website?

A professionally developed website is crucial for establishing your online presence and credibility in today’s digital age. It helps you showcase your projects, services, and expertise to potential clients, ultimately driving growth for your construction business.

What distinguishes a well-developed construction website from a basic one?

A well-developed construction website is tailored to your specific needs, user-friendly, mobile-responsive, and optimised for search engines (SEO). It features elements like project galleries, service descriptions, client testimonials, and clear calls to action.

Can you develop a website that aligns with my construction company’s branding and style preferences?

Absolutely. Our web development services are highly customisable, and we’ll work closely with you to ensure your website reflects your branding, style, and unique identity within the construction industry.

How long does it typically take to develop a website for a construction company?

The timeline varies depending on the complexity of your website and the tasks we need to carry out. A simple site or site updates might take a few weeks, while a more comprehensive site with advanced features could take several months. We’ll provide you with a timeline during the planning phase.

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WHAT MAKES US DIFFERENT?

82% of our clients have come to us from another marketing agency because, and we quote, ‘generic marketing agencies don’t get construction’.

As a construction marketing agency we fully understand the construction industry and our know-how, industry insights, and expertise can help you attract leads from the people you want to work with.

We’re straight-shooting, results-gaining, construction marketing know-it-alls who can help take your online presence to the next level. Let’s have a chat.