Marketing services

What we do

Our forward-thinking approach to new technology combined with our passion to connect the dots between sales and marketing means you’re in good hands.

We take the time to understand your market and business objectives before embarking on anything else. By bringing experience and digital techniques, we deliver tangible results as opposed to marketing fluff.

What we don’t do

  • Offer a one-size-fits-all approach
  • Baffle you with bullshit, knowing you won’t understand it
  • Showcase fancy reports with no substance
  • Make promises we can’t keep

The Process of Joining Digital Lookout

Project Clients

  1. Initial Consultation

The onboarding process for project clients is straightforward and efficient. We will typically begin with an initial meeting to discuss your business objectives and specific requirements.

  1. Scoping and Quoting

Once our team has a clear idea of what you’re looking for, we will provide you with a detailed quote based on the scope of works. Our priority throughout this process is understanding your project’s immediate needs and long-term goals to deliver a solution that goes above and beyond your expectations.

Retainer Clients

  1. Research and Strategy

We take a comprehensive and strategic approach to onboarding retainer clients, beginning with a dedicated Research and Strategy month. During this month, our expert team will conduct an in-depth analysis of various factors of your brand, including your website, competitors, marketing efforts, SEO performance, and even a detailed audit of your site visitors. This ensures we have a detailed understanding of your current position and also your potential for growth and new opportunities.

  1. Strategy Development

Following this, we will carefully develop a detailed, customised strategy to align with both your immediate needs and long-term goals. The strategy will be designed to span the following 12 to 18 months, achieving quick wins while also considering sustainable, long-term growth objectives within your budget.

  1. Finalising Our Approach

We will present our research findings and proposed strategy to you following your first month with us and work together to tailor it to your wishes. Once the final strategy is reached and approved, we will begin to implement and deliver the strategy, entirely in-house, with a dedicated Account Manager overseeing the process. This Account Manager will stay with you throughout the entire journey, ensuring you receive a seamless service and consistent, top-tier support.

Strategy and Planning

All too often we see businesses throwing shit at the wall to see what sticks in terms of marketing activity. Ultimately, they’re wasting both time and money.

You don’t get results from marketing just by spending money on it. Facts. Your investment in marketing should start with research which then allows you to create a clear strategy for targeting the right people, in a way that appeals to them. This allows you to be pro-active and reactive, at the same time.

The more time you spend researching, then creating and developing your strategy (or strategies), the more opportunities you create to bring in new business.

We also work with your sales team, to ensure we fully understand their targets and the objections and issues they face. Our aim is not only to bring in new business enquiries, but to ensure your sales process and sales support materials are aligned to all your marketing efforts and your brand personality, ultimately, increasing the bottom line.

Design and Development

Behind any good marketing campaign or idea is even better design and interaction. People don’t have time to read paragraphs on end about how good your product or service is anymore, and even if they do, it’s not going to wash first time.

The way in which we engage with brands has changed and continues to develop as new platforms and technologies appear. It’s therefore more important than ever that we capture our audience’s attention, first time.

Design and digital development can increase engagement and stand you out from the competition, ensuring the content you’ve created is not only read, but digested.

Reputation and Awareness

We don’t sit around waiting for results. We make things happen.

Delivering your marketing strategy is where our ideas come to life. Every business’ strategy requires something different, a mix of messages, a mix of channels and that extra something to ensure you stand out from the crowd.

Each channel has its merits, pros and cons. The delivery channels selected should be unique to your business’ audience, talking to them in their language, reaching them where and when they’re most likely to be receptive.

We don’t have a preference over channels. We select what is going to work best for your business, based on your overall objectives and your audience’s needs. We have experience and the skillsets to deliver across each and every one. A full and rounded multi-media communications plan requires: creative thinking, copywriting, design, technical knowledge, negotiation and project management ability, to name a few.

Our mantra is ‘be memorable, not mundane’ and that’s exactly what we do for all our clients.

Monitoring and Reporting

We get a kick out of seeing the results of what we do. We don’t hide behind spuriously reported numbers, we only get excited about seeing your turnover increase and proper return on our efforts, and your investment.

We stand for honesty and integrity. We’re confident about our abilities because they’re proven; making the difference that changes your perception about what intelligent digital marketing can do.

FREQUENTLY ASKED QUESTIONS

During the first month of the retainer process, we conduct a deep dive into your business, analysing your website, competitors, SEO, marketing, and user behaviour. We also track who is visiting your website and assess the potential of these leads. This research forms the foundation of the strategy we create for you.

Yes! We work with businesses of all sizes. Whether you’re a small startup or an established enterprise, we tailor our approach to fit your unique needs and objectives, ensuring that the solutions we provide are scalable and effective.

The onboarding process for project clients is typically very speedy; it will typically take anywhere from a few days to a week, depending on the complexity of the project and your availability for a consultation. Once we’ve gathered all the necessary details, we will move swiftly to get started on the project.

Yes, we offer ongoing support to ensure that the solutions we’ve implemented continue to drive value. For retainer clients, support is an ongoing part of our service, and for project clients, we can offer ongoing support on a case-by-case basis.

Our research is more comprehensive and detailed than typical industry standards. We go beyond basic analytics to understand the behaviour of your site visitors, allowing us to create a highly customised, actionable strategy that delivers measurable results.

During the onboarding process, we make it a priority to deeply understand your business, goals, and vision. This information informs the strategy we develop for you, ensuring that it is not only actionable but also directly aligned with your long-term objectives and budget.

We start with a consultation to understand your goals, pain points, and challenges. Based on this information, we’ll suggest the best approach. If you’re unsure of whether to opt for a project or retainer model, we can work with you to help you decide what will deliver the best results for your business.

Absolutely! If you start with a project and later decide you’d benefit from a long-term strategy, we can easily transition you to a retainer model. We’ll ensure the switch is smooth and we will continue building on your progress throughout.

We maintain open lines of communication with regular updates, meetings, and reports. For project clients, we typically have milestone check-ins, and for retainer clients, we provide monthly performance reviews and strategy adjustments as needed.

If your business goals evolve, we’ll work with you to adjust the strategy and approach accordingly. Flexibility is key, and we’ll ensure that the strategy is updated to reflect any new objectives, market changes, or shifts in priorities. We’re here to adapt and deliver results, no matter what changes come your way.

Why choose The Digital Lookout?

82% of our clients have come to us from another marketing agency because, and we quote, ‘generic marketing agencies don’t get construction’.

As a specialist construction marketing agency we fully understand the construction industry and our know-how, industry insights, and expertise can help you attract leads from the people you want to work with.

We’re straight-shooting, results-gaining, construction marketing know-it-alls who can help take your online presence to the next level. Let’s have a chat.