We delve deep into available research reports and work with your sales team to look at the total market, ensuring we find all the opportunities in your landscape. We can also carry out customer surveys, both formal and informal to collect all those important perceptions and learn about your current reputation.
A full picture of the size of your market and your position within it informs your marketing strategy and identifies potential to improve your offering to accommodate customer wants and needs.
We consider this service a continuous activity which will highlight new opportunities and threats, allowing us to adapt your marketing strategy in response to the market.
A thorough and ongoing investigation of what your competition are up to and how they are performing is time consuming, but critical.
In this data-rich and GDPR conscious age, understanding how to analyse and extract usable insights from data is one of the primary drivers of success.
Before we consider your marketing strategy and communications plan, we always want to review what’s been done before.