You won’t find any jargon on our website except from here The Layman’s Glossary of Marketing Terms (for those that are interested in marketing jargon)!

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    Understanding your marketplace is vital. Too frequently, business decisions are made without an awareness of important consumer habits, trends, or what unmet needs currently exist.

    We delve deep into available research reports and work with your sales team to look at the total market, ensuring we find all the opportunities in your landscape. We can also carry out customer surveys, both formal and informal to collect all those important perceptions and learn about your current reputation.

    A full picture of the size of your market and your position within it informs your marketing strategy and identifies potential to improve your offering to accommodate customer wants and needs.

    We consider this service a continuous activity which will highlight new opportunities and threats, allowing us to adapt your marketing strategy in response to the market.


      Competitor Analysis

      A thorough and ongoing investigation of what your competition are up to and how they are performing is time consuming, but critical.

      Customer/Prospect Data Analysis

      In this data-rich and GDPR conscious age, understanding how to analyse and extract usable insights from data is one of the primary drivers of success.

      Marketing Audit

      Before we consider your marketing strategy and communications plan, we always want to review what’s been done before.