You won’t find any jargon on our website except from here The Layman’s Glossary of Marketing Terms (for those that are interested in marketing jargon)!

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    MARKETING AUDIT

    Before we consider your marketing strategy and communications plan, we always want to review what’s been done before. This can help us understand your market better for starters, but more importantly, what has proved effective in the past will most likely prove effective again.

    The opposite isn’t always true though, a method which was used before and failed, could be refined to deliver more impact. Either way, knowing what worked and what didn’t, helps us build a picture of your audience.

    We start by making an inventory of your existing marketing assets, an evaluation of each marketing channel and how it’s been used, and a full investigation of your website performance, and not just the numbers, but your website visitors’ profile and behaviour on the website too.

    As an ongoing activity, a marketing audit can be considered an internal version of a competitor analysis; a full interrogation of your customer perception, sales performance and marketing efforts. The big difference is, we have a lot more information to work with. This then forms your future marketing reports with a firm focus on your return on investment.

    WHAT DO YOU NEED?



      Marketplace Assessment

      A thorough and ongoing investigation of what your competition are up to and how they are performing is time consuming, but critical.

      Competitor Analysis

      A thorough and ongoing investigation of what your competition are up to and how they are performing is time consuming, but critical.

      Customer/Prospect Data Analysis

      In this data-rich and GDPR conscious age, understanding how to analyse and extract usable insights from data is one of the primary drivers of success.