You won’t find any jargon on our website except from here The Layman’s Glossary of Marketing Terms (for those that are interested in marketing jargon)!

Our Blog

Subscribe to our newsletter

    Ask any marketing agency in Kent if they work with construction clients and 9 out of 10 will say yes. Of course they do! Construction is Kent’s biggest industry, and every business needs marketing. But do they ‘get’ construction? Construction is complex and ever changing. It can’t just be put in a box alongside other industries. It’s in a league of its own....

    The number of companies I see randomly throwing stuff at the wall and hoping something sticks, but having absolutely no idea what has and hasn’t worked for them, is actually quite sickening. From branded merchandise and seasonal giveaways to email campaigns and fancy new websites, the list is endless. Granted, it may look good, but if sales haven’t increased off the back of it, you’re wasting budget somewhere along the line....

    There seems to be a misconception that you need to post every day, or as often as possible to increase engagement and/or following. News flash. This isn’t true. Stop posting because ‘you need to post’. Haven’t got anything relevant or interesting to say? Then don’t say it. It won’t capture people’s attention, and to be honest, if it’s your fifteenth post that week, chances are your audience are now on auto pilot and scrolling straight past. Posting to a strict...

    You might be like most business owners, with a limited marketing budget wanting to make sure every penny is well spent. Well guess what? Marketing isn't formulaic and any agency who tells you it is, is lying. Having worked at a number of different agencies, we've got experience in how the majority of them work. Nine times out of ten, a prospect or lead comes in, and it's categorised straight away; 'this is just like such and such client ...

    Yes, sorry - here we are, getting on our soapbox again because there are some people out there who still think that marketing is little more than putting pictures up on social media, printing brochures and ordering fancy branded giveaways. We’ve met far too many people over the years who think marketing results are delivered via magic wand and that they just have to jump on the bandwagon to get results....

    Future goals and objectives for a business generally include the desire to grow. Entering new markets, reaching new audiences and tempting customers away from the competition are all valid, justifiable and achievable goals. But (and it’s a big but), these should never be considered the only opportunities for growth, and unfortunately, this is a mistake we see many businesses making....

    Well, of course you haven’t, we’re a brand spanking new agency on the block in the world of digital marketing. You might have heard of one of the mighty duo leading the charge though. Sharon’s been around said block a few times (in the nicest way), she knows her stuff and has more than enough experience and knowledge under her belt to turn around any lacklustre marketing strategy. Or maybe you know Connor? ...

    In this bright new digital world we live in, thanks to advancements in technology, we now have proof of engagement for our marketing efforts. We’re not just crossing our fingers and hoping that viewers or listeners will act on our advertising messages. The internet and e-commerce provide us with big, no, HUGE opportunities through data, software and reporting. We now know, we don’t just hope! We see them come, we see them click and we (in some cases) we know...