News and views

Here you’ll find us talking about marketing we love and what’s going on in construction. We sometimes get on our soapbox about things we don’t love so much too. Oh, and a bit of blowing our own trumpets obviously. Enjoy!

The future of construction

09 Aug 2024  |  Article by   |  News

Connor Styche is Managing Director of full-service marketing agency The Digital Lookout, who are dedicated to the construction industry. He also holds many voluntary roles within the construction industry; Vice Chair of Generations for Change in Kent, as a member of the steering committee for Constructing Excellence’s Kent branch and also the Southern Wellness Action […]

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The way we build has to change

21 May 2023  |  Article by   |  News

Net Zero. It’s no longer a buzzword. It’s a statutory requirement here in the UK. In 2021, the government published its Net Zero Strategy, setting out a pathway to reaching net zero greenhouse gas emissions by 2050. What have you done differently in your business in the last 2 years to help reach that goal? Despite […]

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Marketing your business in a way that attracts the best employees

28 Mar 2023  |  Article by   |  News

Everyone knows it costs a lot to recruit new people. It’s a cost that most business owners can stomach when the recruitment is required because they’re growing. But, when the recruitment need is to replace someone who’s decided to leave your business, then it’s a bitter pill to swallow. Just think how much more it’s […]

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Every business is built on people

07 Jan 2023  |  Article by   |  News

Company culture is a key asset for any business to promote. To win new business, retain customers and, what is becoming more and more important in today’s world of work, to attract and retain the best talent for your team. Gone are the days when a business can just wave a flag and shout about […]

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The Digital Lookout nominated ‘Game Changer of the Year’

02 Nov 2022  |  Article by   |  News

The Digital Lookout only launched last year, set up by former colleagues Connor Styche and Sharon Bowles. They’ve been nominated for the British Chamber’s accolade of ‘Game Changer – Entrepreneur of the Year 2022’. “Marketing agencies are known for having a high client turnover. The reason behind this is often because the marketing agency is […]

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What makes construction marketing different?

01 Aug 2022  |  Article by   |  News

And who the hell are we to tell you how to do it? Ask any marketing agency in Kent if they work with construction clients and 9 out of 10 will say yes. Of course they do! Construction is Kent’s biggest industry, and every business needs marketing. But do they ‘get’ construction? Construction is complex […]

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Why choose The Digital Lookout?

82% of our clients have come to us from another marketing agency because, and we quote, ‘generic marketing agencies don’t get construction’.

As a specialist construction marketing agency we fully understand the construction industry and our know-how, industry insights, and expertise can help you attract leads from the people you want to work with.

We’re straight-shooting, results-gaining, construction marketing know-it-alls who can help take your online presence to the next level. Let’s have a chat.