You won’t find any jargon on our website except from here The Layman’s Glossary of Marketing Terms (for those that are interested in marketing jargon)!

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    The Layman’s Glossary

    of Marketing Terms

    We intentionally tried not to use any marketing language or acronymns when writing our website. We promise our clients ‘no jargon’. After all, if you knew all this stuff, you wouldn’t need us, right? Then we thought we’d write up this marketing terms glossary, explaining what each one is in layman’s terms, just for a bit of fun really! (Well, we enjoyed it anyway.)

    We intentionally tried not to use any marketing language or acronymns when writing our website. We promise our clients ‘no jargon’. After all, if you knew all this stuff, you wouldn’t need us, right? Then we thought we’d write up this marketing terms glossary, explaining what each one is in layman’s terms, just for a bit of fun really! (Well, we enjoyed it anyway.)

    Anchor Text

    A link within text (highlighted or underlined) which takes you somewhere else when you click

    Below the fold

    What you don't see on a webpage until you scroll a bit

    Bounce Rate

    The amount of people doing a u-turn as soon as they hit a webpage

    Closed Loop Marketing

    When people go the full cycle and get in touch with you having seen your marketing

    Content Syndication

    Someone else liking your online content so much that they share it on their website

    CPA (Cost Per Acquisition)

    How much it cost you in marketing spend to get a customer to buy

    Crawling

    When search engines send out a team of robots (known as crawlers or spiders) to find newly updated content

    CRO (Conversion Rate Optimization)

    Ways to make more people buy or get in touch rather than just browsing

    CTR (Click Through Rate)

    How many people clicked where they were supposed to click

    Direct Marketing

    A marketing piece that goes straight to an invidividual (by post or email for example)

    Engagement Rate

    How many people don’t just look at your marketing online, they click on it

    Geofencing

    A marketing mechanism where an ad pops up on your mobile phone because you’re just about to walk past somewhere you can spend money

    Google Ads

    Paying Google to get your website pushed up the list of search results

    Google My Business

    Free Google tool that helps with search rankings and also allows businesses to appear on Google maps

    Internal Marketing

    Making sure your staff know what you're marketing to customers

    Heat Map

    A clever tool that shows you how people travel around your webpages, where they hover and where they click

    Landing Page

    The page of a website you landed on when you clicked from somewhere else

    Long Tail Keywords

    Things you want people to search for to find you through Google, but not many do

    Marketing Analytics

    Ways to prove marketing works

    Marketing Channel

    One of the different ways to distribute marketing

    Meta Description

    Describing your webpage to robots

    Multivariate Testing

    Doing marketing things in more than two different ways and seeing which one works best

    Organic Search

    The listings on a search engine results page that aren't paid for

    Organic Traffic

    People who found you through searching the internet without you having to pay Google

    Page Speed Insights

    Learning how long your webpage takes to load and what might be slowing it up

    Qualified Lead

    The opposite of a time waster (potential customer)

    Remarketing

    Following up on someone who's shown some interest, with more marketing messages

    Rich Snippets

    Bits of information you highlight in the back end of your website to get Google interested in it

    SEO (Search Engine Optimisation)

    Geek level ways of making your website appear higher in the search results without paying Google for it

    Split Testing

    Doing marketing things in two different ways and seeing which one works best

    Viral Marketing

    Marketing that ridiculous amounts of people see

    Backlinks

    When someone adds a link in their website, which goes to your website

    Black Hat SEO (Search Engine Optimisation)

    Naughty tactics to get your website ranking higher on internet search results (also known as Google-illegal)

    Canonical Tag

    A way to tell the internet that this webpage came first, all other versions are copycats

    Content Management System

    Where you can change stuff on your website (aka 'the back end' of your website)

    Conversion Rate

    How many people buy or get in touch compared to people who are just browsing

    CPC (Cost per Click)

    How much it cost you in marketing spend to get someone to click

    CTA (Call to Action)

    Wannabe clickbait

    Digital Transformation

    Getting with the times

    Discoverability

    People being able to find your business or website

    Evergreen Content

    Content that doesn’t go out of date quickly

    Google AdWords

    What Google Ads used to be called

    Google Search Console

    A free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google search results

    Google Tag Manager

    A management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code

    Inbound Marketing

    Marketing that attracts people to visit your website or get in touch

    Indexing

    A huge database of all the content found on the internet that is then put in order dependant on relevance

    KPI (Key Performance Indicator)

    Measuring whether we did what we said we were going to do

    Lead Generation

    Finding people who could potentially be customers and getting them interested

    LTV (Lifetime Value)

    How much a customer could potentially spend with you before they cark it

    Marketing Automation

    Follow up to initial interest from a potential customer that is set up to be sent automatically

    Marketing Funnel

    The journey a potential customer takes before they decide to buy, or not

    Meta Keywords

    Describing your webpage to robots

    Omni-Channel Marketing

    More channels than multi-channel marketing

    Outreach Marketing

    Getting other people who know your customers to market your business for you

    PPC (Pay Per Click)

    Paying someone (Google or another website) for each click they bring to yours

    Relationship Marketing

    Making friends with potential customers

    Responsive Design

    Designing your website so it looks good on all different sizes of screens/devices

    Segmentation

    Splitting people into groups based on common traits

    SERP (Search Engine Results Page)

    The list of websites that come up when you search something on the internet

    UI (User Interface)

    The look and layout of a website

    UX (User Experience)

    Making a website easy for visitors to find their way around

    Website Analytics

    Analysing who's been on your website and what they've been doing

    White Hat SEO (Search Engine Optimisation)

    Approved tactics to get your website ranking higher on Google search results (also known as Google-legal)

    Leave it to us.

    We know (and love) all this stuff, so you don’t have to. CMS, SEO, GMB – we’ve got it covered.