Good marketing efforts should always drive your target audience to want to find out more on your website. Most of your audience is not ready to buy, they will be browsing your website, or researching, engaged by the marketing they’ve seen. The goal of marketing is that when they are ready to buy, your product or service is top of mind. When they visit your website, they should be able to complete their decision to purchase.
Your website should provide succinct marketing messages and quality information that is easily accessible. If your website delivers a poor user experience, marketing efforts to get them there may be wasted.
Ensuring potential customers find your website intuitive and are able to be well informed about products and services before they get in touch will save your salespeople time and effort, allowing them to focus on more high-quality leads that have the best chance of being converted.
We look at presentation, content, user journeys, data collection opportunities, conversion rates, your ‘searchability’ and more, before starting any marketing activity. We provide honest feedback and guidance as to what is needed and work with you to make improvements within your budget.
Good content marketing should not only promote your product or service, it should also demonstrate your business personality to potential customers in a way they can relate to.
In the minds of many, advertising equals big bucks, an outlay many businesses cannot consider.
We work across a multitude of platforms and tools to create the most impactful, creative and integrated marketing activity for your business.