and views

Category: News

The way we build has to change

21 May 2023  |  Article by   |  News

Net Zero. It’s no longer a buzzword. It’s a statutory requirement here in the UK. In 2021, the government published its Net Zero Strategy, setting out a pathway to reaching net zero greenhouse gas emissions by 2050. What have you done differently in your business in the last 2 years to help reach that goal? Despite […]

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Marketing your business in a way that attracts the best employees

28 Mar 2023  |  Article by   |  News

Everyone knows it costs a lot to recruit new people. It’s a cost that most business owners can stomach when the recruitment is required because they’re growing. But, when the recruitment need is to replace someone who’s decided to leave your business, then it’s a bitter pill to swallow. Just think how much more it’s […]

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Every business is built on people

07 Jan 2023  |  Article by   |  News

Company culture is a key asset for any business to promote. To win new business, retain customers and, what is becoming more and more important in today’s world of work, to attract and retain the best talent for your team. Gone are the days when a business can just wave a flag and shout about […]

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The Digital Lookout nominated ‘Game Changer of the Year’

02 Nov 2022  |  Article by   |  News

The Digital Lookout only launched last year, set up by former colleagues Connor Styche and Sharon Bowles. They’ve been nominated for the British Chamber’s accolade of ‘Game Changer – Entrepreneur of the Year 2022’. “Marketing agencies are known for having a high client turnover. The reason behind this is often because the marketing agency is […]

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What makes construction marketing different?

01 Aug 2022  |  Article by   |  News

And who the hell are we to tell you how to do it? Ask any marketing agency in Kent if they work with construction clients and 9 out of 10 will say yes. Of course they do! Construction is Kent’s biggest industry, and every business needs marketing. But do they ‘get’ construction? Construction is complex […]

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Stop wasting your marketing budget

01 Jun 2022  |  Article by   |  News

The number of companies I see randomly throwing stuff at the wall and hoping something sticks, but having absolutely no idea what has and hasn’t worked for them, is actually quite sickening. From branded merchandise and seasonal giveaways to email campaigns and fancy new websites, the list is endless. Granted, it may look good, but […]

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The truth behind social media

11 Apr 2022  |  Article by   |  News

As digital marketing experts, we get asked about social media all the time. Most often the question is, ‘how often should I post on my social media channels?’ There seems to be a misconception that you need to post every day, or as often as possible to increase engagement and/or following. News flash. This isn’t […]

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Greedy agencies

04 Feb 2022  |  Article by   |  News

You might be like most business owners, with a limited marketing budget wanting to make sure every penny is well spent. Well guess what? Marketing isn’t formulaic and any agency who tells you it is, is lying. Having worked at a number of different agencies, we’ve got experience in how the majority of them work. […]

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Marketing isn’t a formula

21 Sep 2021  |  Article by   |  News

“We need to do some marketing. Does anyone know anything about marketing here? Kieran? He’s young, he must know about social media. Can he find us some new customers on Facebook? What about TikTok? Everyone’s using that these days.” In this case, poor Kieran gets lumped with the job of trying to find new customers […]

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Everyone needs more than just one marketing strategy

03 Aug 2021  |  Article by   |  News

Future goals and objectives for a business generally include the desire to grow. Entering new markets, reaching new audiences and tempting customers away from the competition are all valid, justifiable and achievable goals. But (and it’s a big but), these should never be considered the only opportunities for growth, and unfortunately, this is a mistake […]

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82% of our clients have come to us from another marketing agency because, and we quote, ‘generic marketing agencies don’t get construction’.

As a construction marketing agency we fully understand the construction industry and our know-how, industry insights, and expertise can help you attract leads from the people you want to work with.

We’re straight-shooting, results-gaining, construction marketing know-it-alls who can help take your online presence to the next level. Let’s have a chat.