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Posts by: Sharon Bowles

Every business is built on people

07 Jan 2023  |  Article by Sharon Bowles  |  News

Company culture is a key asset for any business to promote. To win new business, retain customers and, what is becoming more and more important in today’s world of work, to attract and retain the best talent for your team. Gone are the days when a business can just wave a flag and shout about […]

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What makes construction marketing different?

01 Aug 2022  |  Article by Sharon Bowles  |  News

And who the hell are we to tell you how to do it? Ask any marketing agency in Kent if they work with construction clients and 9 out of 10 will say yes. Of course they do! Construction is Kent’s biggest industry, and every business needs marketing. But do they ‘get’ construction? Construction is complex […]

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Marketing isn’t a formula

21 Sep 2021  |  Article by Sharon Bowles  |  News

“We need to do some marketing. Does anyone know anything about marketing here? Kieran? He’s young, he must know about social media. Can he find us some new customers on Facebook? What about TikTok? Everyone’s using that these days.” In this case, poor Kieran gets lumped with the job of trying to find new customers […]

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Everyone needs more than just one marketing strategy

03 Aug 2021  |  Article by Sharon Bowles  |  News

Future goals and objectives for a business generally include the desire to grow. Entering new markets, reaching new audiences and tempting customers away from the competition are all valid, justifiable and achievable goals. But (and it’s a big but), these should never be considered the only opportunities for growth, and unfortunately, this is a mistake […]

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The Digital Lookout? Nah, never heard of them

14 Jul 2021  |  Article by Sharon Bowles  |  News

Well, of course you haven’t, we’re a brand spanking new agency on the block in the world of digital marketing. You might have heard of one of the mighty duo leading the charge though. Sharon’s been around said block a few times (in the nicest way), she knows her stuff and has more than enough […]

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Who needs digital marketing?

09 Jul 2021  |  Article by Sharon Bowles  |  News

First, let’s set out what digital marketing actually is. It’s still marketing, as you know it. It’s still promoting your brand and product, but it’s how we can do it in the digital age (which started around 1980) that makes it different. It’s not the choice of medium or channel itself, it’s the tools and […]

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Advertising vs. marketing? What’s the difference?

07 Jul 2021  |  Article by Sharon Bowles  |  News

At the ripe old age of 44, some 25 years into my career, I still get asked by family and friends, ‘What is it that you do for a living, again’? When I try to explain the disciplines and objectives of marketing in layman’s terms, I’m still asked in response, ‘So, it’s like advertising’? I’ve […]

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82% of our clients have come to us from another marketing agency because, and we quote, ‘generic marketing agencies don’t get construction’.

As a construction marketing agency we fully understand the construction industry and our know-how, industry insights, and expertise can help you attract leads from the people you want to work with.

We’re straight-shooting, results-gaining, construction marketing know-it-alls who can help take your online presence to the next level. Let’s have a chat.