You won’t find any jargon on our website except from here The Layman’s Glossary of Marketing Terms (for those that are interested in marketing jargon)!

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    a a Working with business owners, sales directors
    and just about anyone who wants
    to improve their marketing.

    We find the opportunities in your landscape.         a No jargon. No bullshit.
    Just hard work and results.
    01
    First Step

    Researching the hell out of your market

    Identifying how to approach the best channels for your targets.

    02
    Second Step

    Building a digital strategy that works

    Aligned to your sales strategy and overall business objectives.

    03
    Third Step

    Delivering your messages to the right people

    In a way that they’re most likely to respond positively to.

    04
    Fourth Step

    Assessing your return on investment

    Proving that intelligent digital marketing works.

    WHAT WE DO

    Proving ROI matters to us, we take the time to understand your market and business objectives before embarking on anything else. By bringing experience, fresh ideas and digital techniques, we create marketing strategies and deliver actions that turn prospects into leads.

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    Marketplace Assessment
    Competitor Analysis
    Aligning Marketing with Sales
    Strategy Planning and Creation
    Website Development
    Content Creation
    Digital Marketing
    Advertising/PR
    Website Traffic Analysis
    Return on Investment Reporting

    WHY WORK WITH US?

    A new perspective

    We pride ourselves on developing smarter, more transparent ways to hone in on your landscape faster.

    Backed by evidence

    We make that difference that changes your perception, through reporting and sales, about what marketing can really do.

    Commercially focused

    We use inventive techniques to interact with your audience and change their behaviour to drive profits through marketing.

    Outsourced resource

    An experienced and knowledgable marketing team without increasing your headcount or the HR headache.

    THE DIFFERENCE

    Marketing is more than just promoting your product or service. We research, we investigate, and we scrutinise your landscape, so that, when we do promote your product, there’s minimal wastage and conversion to sale rates are optimised.

     

    Meticulously planned and experience led, our approach to marketing is long-term, providing results and delivering transparent analysis and reporting.

    Language you can understand 0
    Marketing jargon and fluff 0
    Work ethic and positive attitude 0
    Down to earth 0
    Track your audience + -

    The biggest drawback to marketing pre-digital was that you couldn’t keep track of who, or how many people, saw your messages. It was all based on guesswork and averages. Digital marketing offers transparency so you can follow up with your online visitors and develop your audience by tracking data and monitoring analytical metrics.

    Grow on a budget + -

    The best thing about digital marketing is that it is accessible for businesses of all sizes. If you hire the right digital marketing experts, you can manage the cost within any budget. An agency provides all the services which you’d need a full in-house marketing team for otherwise. Furthermore, you can get access to the latest and premium marketing tools without any additional outlay needed.

    Be one step ahead + -

    There is nothing wrong with monitoring what your competitors are doing. Digital marketing gives you the ability to analyse the business strategies of your competition and take inspiration from them. Part of our research and reporting processes include us keeping a close eye on your competitors to ensure you’re always ahead of the game.

    Leave it to the professionals + -

    To drive the best results requires a team of experts who work on various aspects of your marketing efforts.

    From content to graphics, email to social media marketing, SEO to PPC ads and more, digital marketing requires a set of tools and different skillsets that collectively work to deliver results.

    If you appoint a marketing agency, you can be assured of getting all this work done by an experienced team, allowing you to continue focusing on the many other aspects of your business.

    At The Digital Lookout, we deliver experience and knowledge, not templates.

    MEET THE TEAM

    We have a wealth of knowledge to bring to any business, whether that be to launch a brand or product, reposition, or find new routes to market. We see any challenge as a new experience to be had.

    Connor Styche
    Chief Geek

    Being fluent in computer language allows him to be one step ahead of most marketeers in this digital age we live in.

    Sharon Bowles
    Thoughtsmith

    She's been in media and marketing for 26 years. There’s not much she doesn’t know about multi-channel marketing.

    HAVE A READ

    In our blog you’ll find us talking about the marketing we love and getting on our soapbox about things we don’t love so much. Oh, and a bit of blowing our own trumpets too. Enjoy!